FILM: The Beefeater #MyLondon Film Festival
Every now and then I get invited to an event that surprises me and the Beefeater #MyLondon film festival that took place on 13th August was a prime example. I’ve had a love/hate (mainly hate) relationship with amateur film as much of it is, well, amateurish, but my opinion completely changed once I took my seat on the sofas in the Roxy Bar & Screen on Borough High Street.
For the past few months Beefeater has been searching the nation to find the next big thing in film. The brief was to capture the spirit of London in a 5 minute short film while also featuring a signature cocktail made by some of London’s best bartenders. After much competition, 12 films made it through to the finals, with the promise of £5000 worth of filming equipment to the winner to help further their career.
Each film offered something different and was as diverse as London itself featuring east end hard men, the city Olympics, film noir, and even London’s finest urban foxes. The well deserving winner was Jamie Sims for the humorous, feel good film Unhappy Hour. The story surrounds a socially awkward character (played by Jamie) struggling to make it through the day from hell that’s soon forgotten after a trip to the bar and a new love interest. When his name was announced, the shock on Jamie’s face was priceless, much to the amusement of everyone in attendance. And speaking to him afterwards, it was clear just how great an opportunity this is to further his fledgling career.
“I am thrilled to have won the Beefeater #MyLondon Film Fest, as it presented a real challenge and allowed me to really express my creativity. London is a great source of inspiration and I hope Unhappy Hour will be enjoyed by both Londoners and Beefeater gin fans around the world.”
You can watch the full winning film below:
Unhappy Hour by Jamie Sims[vimeo clip_id=”70581713″]