BRIT Awards Exhibition @ ME Hotel
The five-star ME London Hotel by the Strand, is less than a year old and already making waves in the industry. Designed by world-renowned architecture firm Foster and Partners, last year it became one of a select few hotels to appear on the anticipated Conde Nast Traveller Hotlist 2013, while this year ME London has teamed up with the 2014 Brit Awards to become the official hotel partner of the ceremony.
This partnership has seen the hotel recently unveil a temporary gallery displaying iconic BRIT Award images from legendary BRIT photographer John Marshall. The gallery, located on the ground floor of the hotel, opposite the luxe Marconi Lounge, features classic shots from the BRIT Awards over the last two decades of famous performers in the prime of their career. This affiliation also sees the hotel sponsor The BRIT Trust charity, which aims to support young people in music education. For every room booked on the night of the BRIT Awards, money will be donated to the charity, while the ME Room will host gigs. Furthermore, a Philip Treacy-designed 9ft replica statue of the 2014 award has been revealed in the hotel’s inner atrium and reception area, a beautiful pyramidal space. The dark bronze statue is extremely fragile boasting an enormous headpiece and is yet to be officially revealed in a national publication.
In keeping with all the activity, ME London will also be launching their own new afternoon tea menu in the Marconi Longue where visitors will be able to peruse such images of David Bowie, Michael Jackson, Adele and Lady Gaga until March 10th.
The Floral Afternoon Tea (£29) offers an impressive number of loose leaf teas with accompanying finger sandwiches, including a particularly delicious Smoked Salmon and Cream Cheese, as well as Ham, Cheese and Mustard, Cucumber and Tatziki, Egg Mayonaise and Cress, and Salt Beef and Pickle. Freshly baked scones are joined by Cornish clotted cream and Wilkon and Sons Tiptree Strawberry Jam. The ME’s miniature cakes and pastries take the form of an unusual pairing of Lavender and Chocolate Macaron, alongside a Jasmine Mousse with Chocolate Sacher and a Lychee, Raspberry and Rose Tart. These are all outshone however by the moreish Orange Flower and Marmalade Gateux, its tanginess contrasted with sweet white chocolate. Champagne afternoon tea includes a flute of Moet and Chandon, (£35).
The BRITs Photography Exhibition, ME Hotel, 336-337 The Strand, WC2R 1HA. Nearest Station: Temple
By Clarissa Waldron