K-SWISS the California Sports Company and producer of the Original Classic from 1966 – has announced a second series of films that celebrate their GONZO spirit of originality, optimism and irreverent fun. The innovative sportswear brand continues to support and showcase emerging talent under the umbrella of its GONZO campaign.     Content on [...]

Let me begin this review by saying that I love the little details that these guys ( and I am assuming its men and not some large eastern European woman with 5 o’clock shadows making these products)  have put into the packaging like having the logo stamped in the lid and the comments and warnings. [...]

Everything is Better as a Ball   Satisfying man's innate desire to play with anything ball-shaped, Brylcreem has created a unique ball shaped product, Paste. Bouncing on to shelves from January 2011, the product provides a flexible style for the modern man whilst also giving him something extra to play with. New Brylcreem Paste gives [...]

RADOX FOR MEN RADOX LAUNCHES MAJOR NEW SHOWER GEL AND SHAMPOO RANGE Women of the world, we have dominated the beauty industry with full force.  However, now the male population are threatening to take over our bathrooms, with the Hooky Hook slogan!  Radox have launched a new Men's shower range featuring two deep clean shower [...]

Last week saw the launch of Urban King's gym, a luxurious space dedicated to the mixed martial arts situated in Kings Cross.  The gym is not only about conditioning and fitness of the martial arts but also aimed at members who want uncompromising athleticism but don't want to compromise on their surroundings, Urban Kings hosts [...]