DRINK REVIEW: Ciroc Vodka
No other alcohol brand has created a bigger buzz over the past few years than Ciroc Vodka. If you’ve never heard of it, you’re most likely a connoisseur, as Ciroc appeals exclusively to the fashionable, but not very refined crowd. This is exemplified by the fact that rapper/media mogul Sean ‘P.Diddy’ Combs is the public face of the brand; but don’t judge them too harshly on this. His influence has almost single-handedly turned Ciroc from an ‘also ran’ to being talked about in the same breath as Grey Goose and Belvedere; two brands with a long established popularity worldwide.
Ciroc was created by Diageo Spirits, makers of another popular vodka product you may have heard of, Smirnoff. Unlike Smirnoff, Ciroc sits in the ultra-premium category, retailing at around £35 for a 70cl bottle; however is it just a flashy, trendy drink or is there some substance to the brand?
Ciroc is produced in France from fermented Mauzac and Ugni Blanc grapes; an unusual process as most premium vodkas are made from potato, grain, or wheat. On the nose, it is mainly neutral with a hint of citrus. However on the palate, Ciroc is so much smoother than I imagined; in fact, it is actually rather delicious neat. The sweetness from the grape is evident from the outset and gives Ciroc a wine-like quality, and is extremely moreish. The finish is quite long, with a creamy vanilla touch.
If you’re the type to hang out at celebrity nightclubs, you’ve probably tried Ciroc with vast amounts of Red Bull or orange juice; however it can make some lovely cocktails too. The grape origins make it obvious to mix with grape juice, and topped with Champagne (aka The Royal Grape). It also makes a good Vodka Martini, and garnish with grapes for a unique twist!
I must say that Ciroc has surprised me in a good way. These types of ostentatious brands tend to be all bells and whistles masking a quite awful product; but this is far from the case here. In fact, if I was at a pretentious club, I may even be tempted to order it at the bar!
Ciroc Premium Vodka, 40% ABV. For more information visit http://www.ciroc.com/
A premium drink deserves premium packaging and luxury online spirits retailer Alexander & James have put together a stunning gift set complete with 70cl bottle of Ciroc Vodka, Ciroc Blue glass, and a bespoke box, all for £49.25 (or bottle alone for £36.75).