FIREBALL CINNAMON WHISKY
When I first heard about cinnamon whisky a few years ago, I dismissed it as a drunken enigma. What distiller would be brave enough to make a mockery of the rich traditions of whisky and add a spice used in baking to the process?
The answer is a crazy Canadian, and it is rumoured he forged Fireball out of necessity during a particularly harsh winter during the 80’s. After years of being secretly passed from bartender to bartender, a savvy American distributor managed to get hold of the surreptitious spirit and thankfully decided to share the secret with the world.
So here I am with a bottle of Fireball on my table, and I can hardly wait to break the seal. I smell the tonic and the pungent cinnamon influence nearly burns my nostrils- I’m already a believer in the slogan “Tastes like Heaven, Burns like Hell” and I haven’t even tasted it yet! As the Fireball hits the back of my tongue, the sweet receptors are immediately alerted and I can’t help but purse my lips in delight. Even as it slides down my throat, it is not the burning sensation I was expecting, but more like the gentle caress of a lover, warming me up from the inside. It is hard to believe that this is a 33% abv whisky as it is so smooth, thanks largely to the sugar content of the cinnamon. For those with an extra sweet tooth, it goes very well with cola in a long drink, but this is a bit too much of a sugar overload for me.
I will make it clear that whisky lovers will absolutely despise Fireball, as it is shares absolutely no characteristics with any whisky in the world, but this is not a drink to sit around a wood fire, pipe in hand discussing the state of the economy. Fireball is to be enjoyed with a group of friends, discussing which nightclub to hit, and possibly watching Game of Thrones downing a shot every time someone declares “Winter is coming” (or is that just me?). The brand’s international expansion is testament that many others share my enthusiasm and I for one am glad that mad Canadian decided to share his experiment with the world.