FIRENZE4EVER 3rd Edition
9-11 June 2011
Aunique fashion event where the virtual becomes reality LUISAVIAROMA.COM's 10 year celebration of online activity in June 2010, titled FIRENZE4EVER, has grown to become the world's biggest event dedicated to international fashion bloggers after two successful editions already.
Today LUISAVIAROMA.COM proudly presents FIRENZE4EVER 3rd Edition. FIRENZE4EVER and LUISAVIAROMA, once again, create a platform for interaction between bloggers, major brands and emerging talents. The 40 most influential fashion bloggers are invited to Florence, Italy, for three lively days where LUISAVIAROMA.COM offers them the opportunity to photograph and create multibrand looks in the TOTAL LOOK STYLING LAB, with the support of numerous international fashion designers. Models, photographers, photo sets, make up artists and hair stylists will be at the blogger's service as they are in for a unique weekend of fashion happenings which opens the winter season and is followed by Pitti Immagine along with the fashion weeks in New York, London, Milan and Paris.