Giorgio Armani Men’s Spring/Sumer 2012: A Relaxed And Structured Fashion Emperor

Written by Hanna-May White // January 15, 2012 // Fashion

Founded in high-end luxury brands hometown Italy, Giorgio Armani from 1975 keeps its original design philosophy in delivering something relaxing with a formal structure to help his customers feel outstanding from the crowds. With the glory of Giorgio Armani, this supposed high end fashion brand only for men, its brand extension has been amazingly everywhere vertically and horizontally within the industry and out of industry. This man, Giorgio Armani is not simple, because he understands how to design his own goods labelled under his own name in an original method, which an underneath spirit drives him throughout his designs to keep his brand alive for years. The luxury treatment to the fabric, the special care to the structure of the clothes, the extra concerns about its segmentation on the market and its distribution channel, this man’s empire has covered every common man’s needs from street to penthouse. This year, continuously favourite male model Simon Nessman has been chosen to cover Giorgio Armani’s Spring/ Summer 2012 collection to face the mass market.

With Simon’s presentation, this 2012 collection has transformed into lifelike art pieces that could be sculptured in exhibition. These three advertisements has successfully demonstrate the point about the relaxed structure style that Giorgio Armani hopes to communicate to the mass audience. Speaking of this style, I am sure people start to fall in love it since last year, the classic funnel structure, which is like a funnel itself with wide top and narrowed end, the trousers in this collection are great examples of this structure, slightly bigger at the hip, andnarrow the whole leg downward to the foot. Also, styling with a short-length blazer, jacket or jumper on your top, and a thin thick based high top leather shoes works perfect in the winter, or a thinner shoes like the Giorgio Armani’s style just good enough in the spring to present the relaxing feeling.

Giorgio Armani’s target market tends to be younger and younger since more and more male young professionals in this country start to realise the importances of dressing well in a changeable and stylish way, due to the influence of post- modernity, which works on each individual to construct their own stage and shine out like a diamond. However, Giorgio Armani’s consistent clean, relaxing, structured formal look always works for SAMUEL JING, who can resist something elegant, something with a nature feeling of being yourself, and gives you a great body shape.

So what do you think this Giorgio Armani’s Spring/Summer collection? Let me which one look is your best one, and let me know about your style. Thanks.

Article by Samuel Jing