Johnnie Walker Gold Label Reserve search for rising star
Johnnie Walker Gold Label Reserve unveils last location for luxury photobooth As they continue their search for rising star.
Manchester’s lavish Cloud 23 is the final venue in the UK to host the exclusive Johnnie Walker PhotoBooth. The Johnnie Walker Gold Label booth will is offering guests a Valentine’s Day signature cocktail whilst opportunity to capture their experience at clouds 23 and enter the amazing competition.
The luxury blended Scotch whisky and photographer Rankin have collaborated to create a unique golden photo-booth, which has been traveling the UK since September 2014. Exclusively designed by photographer Rankin, the unique golden booth draws on the photographer’s unrivalled experience as a world famous portrait artist to create an unparalleled photo experience.
Launched in August 2014 at the Venice Film Festival, the campaign invites inspiring and talented individuals to step inside the photobooth to be in with a chance of winning a money-can’t-buy-prize. The winner, selected by Rankin, will have the opportunity to share their moment of celebration with the world as they are photographed by Rankin, before starring in an online Johnnie Walker Gold Label Reserve campaign. The state-of-the-art photobooth will ‘pop up’ at a series of VIP events and leading bars across Great Britain as part of campaign’s six-month consumer competition to find tomorrow’s Rising Star.
Over the years, I’ve been lucky to capture many celebrities on their rise to fame. Now, in collaboration with Johnnie Walker Gold Label Reserve, I’m looking for a new generation of rising stars, who embody the spirit and passion it takes to succeed in whatever they put their mind to. Putting down the camera, I’ve designed a photobooth, which is a new and different way of shooting for me. It’s something I’ve always wanted to do. Through special treatments and lighting, I will capture the celebratory moments of today’s Rising Stars – I am really looking forward to seeing the results.
Johnnie Walker Gold Label Reserve and Rankin’s search for tomorrow’s Rising Star will end on the 15th February 2015. If you celebrating Valentine’s Day in Manchester this weekend the photo boot makes a fun and unique way of capturing your romantic date whilst experiencing the cloud 23’s passionate Valentine’s Day gold reserve signature cocktail, ‘Gold Potion of Love’ it will be sure to make sparks fly on your date.
How does the competition work?
Step into the luxury photobooth designed by Rankin and pose for four glamourous photos
Upload an image of your photo strip to Instagram and hashtag with #GoldCelebration
Johnnie Walker will then be in touch with a link to enter. Once the online form is completed you will be entered automatically into the competition
Share the image and ask your friends to like it
The five images with the most likes on the closing date will be shortlisted as a Rising Star and asked a series of secret questions on their achievements
Rankin and his team will take these answers, along with the picture entry to select the final winner
The competition opens on 30th August 2014 and ends on 15th February 2015