K-Swiss goes for it
Celebrating the K-SWISS Courtstyle range, including of course the Ordinal Classic from 1966, the California Sports Company has announced a series of films that celebrate the originality, optimism and irreverent sense of fun unique to youth culture. Over the course of 2011 the innovative sportswear brand will be supporting emerging young talent and showcasing the next generation of 'future classics' under the umbrella of its GONZO campaign, on gonzoworld.com
Commenting on the activity, Diego Lonzano, Global Communications Director, states: "Sports and passion are at the heart of the company. We believe communicating by making content and culture is a more truthful way to act for our audience."
To celebrate, K-SWISS are launching with the multiple pieces of GONZO content to explore and support the UK scene, developed by London Based creative Virtue Worldwide.
GONZO Music Video: Dang On! – There's a lot of great, hardworking music talent out there who could reach the next with the right support. K-SWISS have teamed up with legendary label Big Dada (home to Roots Manuva, Spank Rock & Diplo) to support new signing Band On! The Liverpool rapper is a born MC who effortlessly moves between funny and furious. K-Swiss has worked with him on the music video to his new single "Got It". Bang On! is set to release his first album later in the year.