K-SWISS goes more GONZO with more exclusive content!
Written by Hanna-May White // August 25, 2011 // Fashion
K-SWISS the California Sports Company and producer of the Original Classic from 1966 – has announced a
second series of films that celebrate their GONZO spirit of originality, optimism and irreverent fun. The innovative sportswear brand continues to support and showcase emerging talent under the umbrella of its GONZO campaign.
Content on GONZOWORLD (www.gonzoworld.com) hits on the 23rd of August and releases run through
September, highlights include:
- “Living Gonzo with Lil B” – a deep look into the world of hip hop/social media sensation Lil B.
– “Gonzo Fit” – an ultimate guide on how to become “life fit” with the toughest guys on the planet.
KK-SWISS Classic series” – finding original new talent on the UK Music scene and funding their music videos.
“Gonzo Challenge” – fresh cultural talent are challenged to perform unique sporting tricks.
Commenting on the activity, Diego Lozano, Global Communications Director, states: "Following on from the success of our films in Spring, we have been working with new talent to make the content as exciting and rich as possible. GONZOWORLD is a window on the K-SWISS world; producing exciting and meaningful content which embodies the passion and spirit of K-SWISS, which to us is the most honest way to give back and connect to our audience".
In “Living Gonzo” we travel to California to meet Lil B, a nu hip hop artist whose original style has taken the world by storm with an incredible DIY internet campaign. GONZOWORLD hooks up with Lil B in his hometown San Francisco for the weekend. We cruise the Bay Area in B’s pimped out Merc, get the blood pumping with some of his work outs, learn his signature cookin’ dance, understand what swag is all about, and get down and dirty, picking up some of San Francisco’s hottest girls! Lil B is touring this summer, with gigs at the cult Parisian Social and at Cassiopeia in Berlin.
The success of Tempa T’s GONZO work out led to the new “Gonzo Fit” series. Delivering a hilarious mix of
sports and comedy, our lippy host Jamie Howard gets thrown in at the deep end to train with some of the
toughest professionals in the world. Jamie mixes it with UFC athlete Urijah Faber, action movie hero Michael Jai White, heavyweight boxer David Haye and members of the Elite Forces, ensuring Jamie’s journey from zero to hero is training at its realest and toughest.
“K-SWISS Classics” teams up with up-and-coming musicians to give the support they need to reach the next level. This season K-SWISS introduces Brixton Grime talent Sneakbo. Managed by the team behind Chipmunk, 18-year-old Sneakbo is set to explode! Sneakbo’s self released videos have notched up over 4.5 million video views on YouTube. K-SWISS have come on board to produce and promote the video for his summer soon to be hit “The Wave”. Sneakbo will be appearing on Radio 1 on August 22nd and performing at the BBC1Xtra underage gig at the O2 on August 23rd.
“Gonzo Challenge” is a strand that brings together sports and culture, showcasing our favorite young cultural stars to be doing a cool, difficult and unusual sports tricks.
Also hitting the streets across is the second issue of the GONZOWORLD magazine, 500,000 copies will be
available from August 22nd.
