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When the invitation came in the post for BSF to spend the afternoon at Kim Kardashians perfume launch it was so difficult not to jump around screaming "Oh my god!".  Yes Kim Kardashian is set to launch her debut frangrance in the UK, which will be available exclusively to Debenhams and is available in 30ml, 50ml and 100ml bottle.

Kim and her family have warmed the nation's heart with various reality TV shows including "Keeping Up With The Kardashians", ''Kourtney and Khloe take Miami", and "Kourtney and Kim take New York".  This quickly lead onto an acting career, where Kim stared in shows such as CSI:NY, Deep In The Valley, and 'Lost and Found'.  She is the highest ever paid reality TV personality in the US and has worked with various charities such as 'Diamond Enpowerment Fund in Africa, the Salvation Army and Dream Foundation. 

The launch took place in the elegant surroundings of the Dorchester Hotel, Park Lane.  The UK certainly gave Kim an extraordinary welcome, befitting the Duchess of Cambridge, with huge mounts of fans camping outside to get a glimspe of the beautiful crowned entrepreneur.


The fragrance is a beautiful blend of feminine and sensual notes, capturing the many sides of Kim's personality and glamorous style.  Kim wanted a fragrance she could truly share with her fans.  She made the most of her Twitter account by connecting with her followers, asking them to recommend scents they liked in order to get an idea of what her fans wanted.  Working closely with master perfumer Claude Dir of Givaudan, Kim created a modern day fragrance for the modern woman. 

"When I started developing my fragrance, I really took inspiration from the feminine, pretty things i surrounded myself with- I thought about what makes me feel confident and special, and translated that into a scent that all women can enjoy"

– Kim Kardashian


The scent has a lovely light floral scent with top notes of mandarin, honeysuckle and orange blossom which captures Kims nature; while the pink jasmine, turberose, sensual spices and lush gardenia envoke her femininity.  The last impression of tonka beans, jacaranda wood, vanilla orchid, sexy musk and creamy sandalwood add warmth to represent Kim's Softer side.


I personally like the deep purple glass with the pink pearl overspray.  The design is classic and you can certainly see Kim's creative flare and input in the bottle design, as it echos her elegant style. The bottle has KK emblazoned on the bottle in pink aluminium and engraved in the bottle's cap.  The fragrance can be worn during the day or in the evening, the 30ml bottle is easy to pop into the clutch bag and makes it easy to carry around on nights out. 




£22.95 (30ml Eau de Parfum), £29.95 ( Eau de Parfum), and £39.95 (Eau de Parfum). Will be available at all retailers from July 2011

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