NEW SEEDS IN FASHION
In February I was introduced to the Volcome press day to view their new their latest collections, where I came across the sparkling new designer Anju Khsul who has been working with Volcom on the SEED Fall 2011 collection for the past six months. SEED is a Volcom intitative to support the grass roots of fashion.
In 2009, Volcom approached Anju at the London College of Fashion with an open brief to re-invent denim. From her success she was offered a six months placement, working in the girls design department on a capsule collection to be known as the SEED line. “In creating this capsule collection, my starting point was to re-invent some of Volcom’s most popular and key garments. I wanted to create a fresh take on these key pieces but not lose the Volcom identity. As I started my research, I became very inspired by the traditional Japanese art of origami. I wanted to recreate intricate and beautiful origami technique in fabrics”. After meeting Anju, I immediately recognised her vision and designs that portrayed strongly in the construction of each garment. Everything was carefully thought about, from the colours used to the textures and the way the garment was constructed to fit on the body.
The colours are based around matt and sheen black, estate blue, cinder brown and hints of pulm. They are feminine, sleek and has an elegant feel to the line.