North Face Urban Explorations Space Event
There is an adventurous appeal in the pursuit of the unknown, whether it is exploring the Borneo rainforest, or hiking through the famous Mont Blanc Mountain in the Alps. The North Face brand is sure to encourage you to pursue your adventures and expeditions without limits, and now you can bring the adventure to your own city.
North Face has recently launched pop-up store to celebrate the arrival of the new Limited Edition Black Label collection, which focuses on the premium range of lifestyle-infused attire. The collection draws inspiration from Japanese and Korean outdoor artistic influences.
Upon arriving at the North Face Urban Exploration pop-up store, I was greeted with a Gin & Tonic on ice; DJ Swallow was playing some classic hip-hop beats on the decks, as we were shown the collection.
True to the concept, the collection focuses on The North Face’s trademark of innovation and functionality with on-trend urban styling, fitting for city life. It is the perfect balance between extreme outdoor tech-wear and urban apparel, with technology-enhanced fabrication and premium detailing.
“Born in the mountain crafted for the city”
The collection aims to equip any adventurer with a daring approach to explore city surroundings, from skyscrapers to subways, rooftops to the underground.
The London-based store is situated at 7 Earlham Street and is open for six months. It will give consumers the chance to purchase clothing from different regions of the world, so essentially you can order from North Face Asia for winter exploration in the UK.
With new piece regularly being shipped in from Japan and the US for restocking, you can try on and purchase gear for where ever you are travelling to at you own convenience. From waterproof travel bags, packable and stretch cameo jackets with modern print detailing, to the new lightweight, snow-white pullover hoodies, Balmacaan windbreakers, and accessories with the new North Face logo.
Everyone attending the event was gifted with a goody bag containing a pair of this season’s Etip Gloves that are U/R powered and a Dock Worker beanie in shady blue.
For more info visit http://www.northface.com
The North Face Urban Exploration Space is now open until 6 February at 7 Earlham Street.