SOMERSET BY ALICE TEMPERLEY
Fashion giant John Lewis and MBE designer Alice Temperley have created a new concept fashion brand ‘Somerset’ which will be launching in September’s fashion season.
Designed soley and exclusively for John Lewis and named after Alice Temperley’s beloved home county, this is Temperley’s first collaboration for the UK high street.
Championed by an AW12 multi-million pound advertising campaign featuring celebrated UK model Lily Donaldson, the collection will arrive in 29 John Lewis stores on 4 September. The online collection will debut on 12 September. A second phase dedicated mainly to partywear will be launching in early October.
Drawing inspiration from established Temperley motifs, the collection will include a full range of accessories and fashionable pieces. An array of influences are present in the collection from Victoriana and Bohemian accents to military and print elements. Traditional materials are juxtaposed with pony skin textures, beads and sheers to create a feminine portfolio.Aroma’ 70s Hat, £TBC, Silk Frill Blouse, £79, High Waist Trouser, £99, Skinny Snake Print Leather Belt, £40, ‘Pony Foxglove’ Boots, £195 (all Somerset by Temperley for John Lewis
The 60 piece collection will exhibit classic and much-loved Temperley favourites at an accessible price point whilst retaining Temperley’s signature high-end detail and design.
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